It’s a transformative construction project that rebrands an entire section on the edge of downtown now known as Nashville Yards. Gazing at the site, Joe Bucher sees beyond the heavy equipment and swarms of crews dotting the project. As Director of Strategic Design for Southwest Value Partners, he’s spent the past 5 years reimagining how the area could best support a growing city.
“This was a sleepy end of town when we started on Nashville Yards,” said Bucher, “and now, it’s become this vibrant area.”
The name, Bucher explained, is a nod to past eras when the strip along Broadway was the lifeline of the city. “It was a train yard. It was a brickyard, and before that, it was a stone yard. And, it was a lumber yard.”